“A Global Community of Shared Future” in the International Media

Xu Qiqi & Ning Shuguang · 44 ·

Since the 18th National Congress, the CPC Central Committee with Xi Jinping at the core has advanced the BRI based on its clear and far-sighted understanding of the global community of share future, the development trend of the world and the historic changes in China’s relations with the rest of the world. In the past few years, the international community has shown increasing understanding of this proposal. Despite continuous jarring noises, by and large there have been a growing number of positive changes of opinion. “A global community of shared future” has thus become an important window on China’s foreign policy for international China watchers.

Overseas Social Responsibilities of Chinese Businesses: a Public Diplomacy Perspective

Zhao Xinli · 51 ·

Since the proposal of the “going global” strategy and particularly the BRI, Chinese businesses have stepped up their expansion overseas by rapidly increasing their outbound investment, construction projects and business operations. In the meantime, the issues of conducting public diplomacy and fulfilling their overseas social responsibilities by Chinese businesses have come under the spotlight. This paper is an attempt to discuss the main activities of overseas social responsibilities of Chinese enterprises by examining the close ties between overseas social responsibility and public diplomacy of Chinese enterprises, and put forward proposals for enterprises to performing overseas social responsibility through public diplomacy.

The Security Landscape on the Korean Peninsula under New Circumstances and China’s Response Strategy

Liang Lichang · 58 ·

Since the beginning of 2018, as inter-Korean relations improved, the DPRK has held summits with China and ROK, and will soon do so with the United States. The situation on the Korean Peninsula has entered a new phase. Apparently, in a new round of negotiations about DPRK’s nuclear program, China still faces potential challenges. Therefore, we must timely adjust our policies and, based on strategic balancing, guard against infringement upon China’s legitimate interests, while engaging in bilateral or multilateral talks.

China Should Face up the “Sharp Power” Containment in the Western Media

Wang Lili · 65 ·

Recently, media in the US and Europe have coined the term “sharp power”. Rather than being an academic or policy-related discussion, Western countries use it as a strategy to contain China through the media. We must have a clear understanding of the situation. Moreover, we should confront it straightforward and carry out more effective public diplomacy, increasing communication and exchange with foreign media and people. There are several things that can be done about the situation. First, promote variegated public diplomacy. Second, use culture to enrich public diplomacy. Third, strengthen communication through new media. Fourth, apply the mechanism of influencing the media that target both the elite and common people.

How Can Spokespeople Give a Positive Voice to Chinese and Foreign Media?

Mi Guanghong · 72 ·

As a channel to reflect a country’s soft power, spokespeople satisfy the need for building national image, enhancing international public opinion and safeguarding national interests. In the age of globalization, Chinese spokespeople must acquire new thinking and vision to deal with challenges from Chinese and foreign media.

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