Exploring the path of peace in Northeast Asia: From being passive to being active

--an interview with Professor Kim Sangsoon, president of the Korea-based East Asia Peace Research Association

Ma Wensheng • 92 •

In 2016, China-ROK relations witnessed their most serious crisis since the establishment of diplomatic ties. The ROK insisted on deploying the THAAD system, which endangered the peaceful relations between the two countries and even in the entire Northeast Asia. It requires the wisdom of the leaders and think tank experts from both countries to deal with the crisis. Regarding this topic, we interviewed Professor Kim Sangsoon, a researcher with the Charhar Institute and the president of the Korea-based East Asia Peace Research Association.

Case studies

A case studies of the promotion of the British national image: the “GREAT BRITAIN” plan

Wang Le & Zhang Peng • 100 •

The British government launched the “GREAT BRITAIN” national image brand promotion in 2011. The aim was to build a great national image that would result in attracting large numbers of tourists and foreign students, as well as opening up commercial opportunities. The government worked with professional PR and internet companies to explore resources that could be branded, and gave full play to promotional modes such as the visual arts, celebrity effects and micro marketing. The plan is worth studying and learning from.

Cultural elements of city public diplomacy, taking Shanghai as example

Zhu Xinguang & Zhu Boxuan • 106 •

Shanghai’s cultural public diplomacy has been launched along with its strategy of building the city into an international metropolis. In practice, it seeks to create a city spirit with Shanghai characteristics based on the endogenous nature of city culture, opens the imaginative space for the city’s cultural public diplomacy through borderless cultural activities. Sustainable cultural exchanges guarantee its smooth development, and multi-level cultural exchanges help build a solid platform, forming a pattern of cultural public diplomacy with Shanghai features. It is necessary to promote further development of the mechanism building, enrich the content, strengthen international cultural exchanges and attach importance to key issues to better broaden the development path of Shanghai’s cultural public diplomacy and further improve Shanghai’s image as an international metropolis.

China’s cultural diplomacy since the 18th CPC National Congress, taking the “going out” projects funded by China National Arts Fund as examples

Yang Yue & Xiao Yujing • 113 •

The China National Arts Fund, a public non-profit organization, sponsors arts creation and publicity as well as talent cultivation. The fund has set up publicity, communication and promotion projects helping Chinese culture to demonstrate itself overseas, which is a concrete measure implementing the task of promoting public diplomacy and cultural exchanges set by the 18th CPC National Congress. These projects, having been in operation for about three years, specifically reflect the status quo and achievements of China’s cultural diplomacy since the congress. Taking these projects as examples, this article shows the new achievements China has made regarding mechanisms and content innovations in cultural diplomacy since the 18th CPC National Congress.

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