In Conducting Cultural Exchanges with Foreign Countries, China Must Pay Attention to the Innovation of Ideas and Ways

Yu Hongjun • 1 •

Any nation or country in the world, at any time and under any conditions, invariably promotes the spread of its culture to the outside world in order to enhance their external influence and improve their external environment for survival and development. This is true of the United States, Britain, France, Germany and other Western countries, as well as Russia, India, Japan, South Korea and other neighboring countries of China. It is also true of Iran, Turkey, Saudi Arabia and other Muslim countries.

China is a huge developing country with more than 50 ethnic groups, nearly 1.4 billion people and 5000 years of brilliant civilization. It is also at a critical historical junction of comprehensive rejuvenation and quickly moving toward the world center stage. Thus, China should regard the dissemination of its culture to the outside world as a long-term and arduous historical task of the CPC and the entire nation, adhere to the innovation of ideas and ways, and make every effort with a down-to-earth attitude.

Special Topic

US Public Diplomacy

The Research and Evaluation Mechanism of US Public Diplomacy after World War II (1945-2015)

Chen Jingjing • 7 •

The research and evaluation is an important part of US public diplomacy’s long-term development mechanism, leaving an important impact on the development of US public diplomacy. There have been three main ways in US public diplomacy’s research and evaluation mechanism since World War II. The first is the establishment of the four advisory committees under the US Information and Education Exchange Act. The second is the research and evaluation function of American public diplomacy practitioners, and the third is interim committees established for solving certain problems. The purpose of this paper is to systematically study the research and evaluation mechanism of US postwar public diplomacy strategy from a historical point of view, and on this basis, to explore its enlightenment to China on enhancing the effectiveness of public diplomacy.

Teaching and Practice of US Public Diplomacy: A Case Study of the University of Southern California

Tang Qingye & Shi Xiaoyun • 16 •

This paper systematically introduces the teaching and practice of public diplomacy at the Annaberg School for Communication and Journalism of the University of Southern California. The purpose is to provide reference for curriculum construction and personnel training of public diplomacy in Chinese universities, as well as the mission of public diplomacy in the 21st century.

Objectively Understand the Chinese Factor in US Diplomacy in East Asia

Chou Zejing • 25 •

Since Trump was elected president of the United States at the end of 2016, Sino-US relations have been accompanied with disputes. Behind the frequent troubles the Trump Administration has made against China on trade, Taiwan and the South China Sea issues, it points to the basic fact that the US strategy toward China is undergoing a major shift, and the Sino-US relations seem to be evolving in a disturbing direction. To understand the US diplomacy toward East Asia and the Chinese factor behind it, we need to adopt a realistic and down-to earth mentality.

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