History
Chinese Media’s Contribution to the Chinese People’s War of Resistance against Japanese Aggression — The Media of the Republic of China’s Understanding of the Imperial General Headquarters
Liu Shuliang & Shi Yanrong • 106 •
During the Chinese People's War of Resistance against Japanese Aggression, Chinese academics and media professionals proactively used journalism to expose the invasion of China by Japanese militarists so as to call on the Chinese public to resist Japanese aggression. They analyzed in details the Imperial General Headquarters, the brain of Japanese aggression in China, unveiling its feudality, aggressiveness, and predicting its inevitable doom. Their writings richly informed the Chinese government and citizens on the Imperial General Headquarters and the war. They served as an important part of the contribution of the media of the Republic of China to resist Japanese aggression, strongly influenced the public opinion and raised people’s awareness at the time. The truths and keenness in those articles are still valuable to contemporary readers.
Book Review
Cultural Diplomacy and Improving China’s Image Through Storytelling — A Book Review of Cross-cultural Communication: Effectively Promoting a Nation’s Image
Liang Guojie • 113 •
Strengthening cross-cultural communication through cultural diplomacy and deepening cross-cultural understanding through effectively telling China’s story to the foreign audience are important ways to foster understanding between peoples and building a global community of shared future. Xu Bo’s Cross-cultural Communication: Effectively Promoting a Nation’s Image (Fudan University Press, January 2018) is centered on communicating well across different cultures. Xu uses actual examples and cases about cultural diplomacy to illustrate the category, method, and strategy of cross-cultural communication. It combines broad global view with real-life situations to explore the ideas and innovative practices promoting China’s image overseas, contributing to our understanding of bridging the gap between cultures and telling China’s story to the foreign audience.
How to Globalize Chinese Brands? — A Book Review on Shigeo Okazaki’s Globalizing Chinese Brands
Huang Shuang • 119 •
As China’s reform and opening-up and the Belt and Road Initiative continue, Chinese companies are increasingly internationalized and the globalization of Chinese brands draws growing attention. China, as a developing country, should emulate brand building of developed countries, particularly their brand globalization. In Globalizing Chinese brands (China Communication University Press, June 2016), Okazaki, a brand building practitioner, not only introduces the experiences and lessons of brand globalization of Japan and other developed countries, but also offers his insights on how to globalize Chinese brands. This book is a work of importance on the subject.
