Special Topic

China’s Reform and Opening-up and Public Diplomacy

Accelerating Legislation of Public Diplomacy

Jiang Weiqiang • 20 •

Since the initiation of reform and opening-up, China’s public diplomacy has made steady development. This paper, which helps to developpublic diplomacy, focuses on the operating mechanism of Presence Switzerland arguing that China should improve its top-level design for public diplomacy and push for legislation that will provide institutional guarantee for China’s public diplomacy. Accelerating legislation of public diplomacy willbenefit strategic planning and regulation, and raise the Chinese public’s awareness of public diplomacy.

Basic Mode of Journalist Diplomacy in the Form of Dialogue — Changes to the Press Salons of the All-China Journalists Association in the Last Decade

Zhong Xin & Cui Can • 25 •

Whether a foreign journalist posted in China can have a deep understanding of China in a timely fashion is key to the quality of his or her reporting. A vital part of China’s media service and important form of journalistic diplomacy is providing information for foreign journalists. Having launched its first press salon back on November 27, 2008, the All-China Journalists Association has been providing information to foreign reporters stationed in China while at the same time opening the salon to Chinese counterparts too. This has become a signature activity of the association. Focusing on topics and issues foreign journalists are interested in, the Press Salon has been working hard to plan the theme of each event, inviting renowned experts, scholars and related public officials to present background information and authoritative interpretation, as well as to answer questions. The purpose of hosting such event is to help foreign journalists correctly understand and therefore report China objectively. By July 25, 2018, 122 of such press salon sessions had been held. Based on analysis of topics of the events and interviews with the organizers and participants, this paper explores their frequency, forms, topics, and speakers to reveal the basic mode of conducting journalistic diplomacy through dialogues and shed some light on the underlying patterns of face-to-face information service for media.  

China’s International Communication after 1978

Zhao Xinli • 33 •

Over the past four decades of reform and opening-up, China’s international communication has achieved prominent success. Reform and opening-up re- activated China’s international communication and led to the change of the country and its image. It has also drastically improved the system of China’s international communication, enriching its channels and making its concept more balanced.

Public Diplomacy Capacity Development System

Zhou Xinyu • 40 •

When meeting Chinese diplomatic officials at a national conference, President Xi Jinping spoke on strengthening the capacity of conducting public diplomacy. What constitutes public diplomacy? What does it entail? How to bring up people to engage in public diplomacy? These are critical questions. Targeting readers in public diplomacy management, this paper is an attempt to offer preliminary propositions on the questions above, on the basis of extensive studies of Chinese specialists in public diplomacy and research of achievements of academic conferences.

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