China’s city public diplomacy since the 18th CPC National Congress: concept, system and practice
Chen Wei · 126 ·
Cities participating in diplomacy have become a highlight in China’s public diplomacy in recent years. On May 15, 2014, Chinese President Xi Jinping explained the “city diplomacy” concept for the first time when he delivered a speech at the commemoration of the 60th anniversary of the founding of the Chinese People’s Association for Friendship with Foreign Countries. The concept requires great efforts to carry out the work related to sister cities in the world, to promote exchanges with foreign countries for resource sharing, to form mutual support of relative advantages, and to create win-win cooperation. After the speech, the concept of city diplomacy has been extensively promoted with the implementation of relevant policies and in practice. Summarizing the achievements of China’s city public diplomacy since the 18th CPC National Congress will provide examples on how to strengthen and improve public diplomacy in the future.
Case studies
Changchun City in light of city public diplomacy - how to embed city public diplomacy in the research of a city
Sun Wei & Chen Xiaolei · 133 ·
At present, China’s city diplomacy is not conducted independently. City diplomacy needs to be included in the research of a city in order to both promote its internalization and enhance its role in diplomacy. This article takes Changchun City as an example and explores it in light of city public diplomacy, trying to explain how to embed city diplomacy in the research of a city.
China’s public diplomacy and the shaping of its national image in the new media era -- a case study on the micro blog of China’s Foreign Ministry
Na Zhaoying · 139 ·
The trend to use new internet applications for diplomatic communication is not only popular but also inevitable given the relevance of new media technology in diplomacy. This article analyses how China’s Foreign Ministry uses micro blogging to carry out public diplomacy, explains the changes that the new technology has brought to China’s diplomacy, explores from theoretical and empirical aspects both the status quo of “micro blogging diplomacy” and its positive role in public diplomacy and in the shaping of China’s national image, summarizes the problems and disadvantages of public diplomacy used in the new media, and provides recommendations on solutions and specific measures.
Exploration and practice of public diplomacy in transnational operations of CNOOC
Lv Renhong · 146 ·
CNOOC has carried out transnational operations for more than 20 years. Facing complex political, economic and social environment in energy resource-rich countries, CNOOC has been enhancing its communication with local governments, seeking joint development with various stakeholders, implementing the strategy of localization of human resources, actively fulfilling its corporate social responsibility, and properly dealing with the media, as well as strengthening cultural publicity. It has formed a management model for public diplomacy in line with its own international strategy, which provides a strong effect on its strategic goals in transnational operations. In the future, with the continuous change in the international environment and the further implementation of the Belt and Road Initiative, CNOOC and other big companies which adopt the “go global” strategy should further strengthen public diplomacy, effectively use government, partners, private resources, media and other forces to enhance the companies’ overall competitiveness, and realize their long-term goals of transnational operations.
