Viewpoints
Making CPC’s Story Heard by the International Community
Han Fangming • 1 •
In recent years, China has attached great importance to “telling China’s story and making China’s voice heard by the world”. The core of “China’s story” is the “story of the Communist Party of China (CPC)”. This year marks the 100th anniversary of the founding of the CPC. Over the past century, the CPC has led Chinese people through difficulties, overcome obstacles and won one victory after another, which has profoundly changed the fate of both the Chinese people and the country, and also the trend and structure of the world development. The CPC has become a political party with the largest numbers in the world. The 100th anniversary of the founding of the CPC presents an important opportunity to tell the CPC’s story to the international community and this requires our in-depth thinking, making good use of the opportunity and acting in a well-planned way.
Special Topic
Tell China’s Story
Grasping the Historical Opportunity and Telling China’s Story Well
Sun Haichao • 5 •
The impact of Covid-19 on the world economy and international relations is far beyond people’s imagination. International relations have been out of order, and China has become the backbone and a de facto leader of the world’s anti- epidemic forces. China’s international influence and prestige have increased unprecedentedly. The disillusionment of the American and European democratic myth and refreshed understanding of China became the most prominent manifestation in international relations in 2020. China, the only country which achieved economic growth among all the major global economies in 2020, is now playing a key role in the stable development of the world economy. And China has provided strong material support for the global anti-epidemic effort. China’s vaccines have also brought hope to developing countries. Western public opinion on China has shown some signs of positive shift. America’s “Lighthouse of democracy” no longer illuminates. The history has now provided a good opportunity for the effort of telling China’s story well.
New Year Message — a Unique Way to Tell China’s Story
Chen Shuisheng • 14 •
New Year message has become an important way for people to say farewell to the past year and express welcome to the new year. Leaders of many countries often take advantage of New Year messages to release positive and important signals to the world. New Year message has become an important “window” for the world to examine the changes and adjustments of a country’s domestic and foreign policies, and it has aroused the attention of the international community. Since the 18th National Congress of the CPC in 2012, President Xi Jinping has delivered New Year messages for eight consecutive years. The contents cover the affirmation of achievements, praise of the people, boosting higher morale, appeal for peace, and pushing forward cooperation and development. These New Year messages have aroused much enthusiastic response both at home and abroad and have become a unique way of spreading China’s voice and telling China’s story.
Comments
Offering a Package of Denuclearization that DPRK Can’t Refuse
Chan Young Bang (US) • 21 •
The raging of Covid-19 in the world, coupled with sanctions, has put DPRK in a severe situation. It, however offers a rare chance for making a breakthrough in the negotiations on DPRK’s denuclearization. Biden has to cooperate with members of the six-party talk to craft a deal that bases itself on benefit-cost analysis of economic development in exchange for DPRK’s denuclearization.
On Brand Diplomacy
Zhao Xinli • 25 •
Multinational companies and international brands have a profound impact on international economic and trade cooperation and international relations. Brand diplomacy not only mobilizes economic and technological resources of a country, helps achieve development goals of companies and brands, but also spreads a country’s culture and values, which can promote the national image. Brand building and development is closely related to the characteristics of companies and products and also in many ways related to the economy, society, religion and values of a host country. Chinese brands have risen rapidly in recent years with their enhanced influence on the international stage. China’s brand diplomacy has a very promising future. We should pay attention to role of brands during international cooperation and meanwhile. We should also pay attention to brand wars in international competition.
On China’s Strategic Choice in the Arctic Region
Wu Jianshu • 33 •
The United States has made increasingly stronger efforts against China with Trump administration’s launch and gradual pushing forward of the Indo- Pacific Strategy in recent years, which has brought a serious strategic challenge to China’s national security. Yet, it has also somehow posed an opportunity for China to break through U.S. strategic containment. China should make corresponding preparations on strategy and policy, including obtaining legitimate rights and interest in developing marine and natural resources in the Arctic region. This new shift in the strategic situation may have provided a new strategic opportunity for China which is now confronting increasingly strong strategic pressure from the U.S. in the Indo-Pacific region, so as to alleviate the huge strategic pressure from the U.S. and create a favorable strategic environment for China’s rise.
Multinational Corporations: A New Force in Public Diplomacy
Wang Xiaoguang & Fu Xianfeng • 40 •
It has become a new endeavor in public diplomacy to summarize the important impact of multinational corporations on public diplomacy on the world stage, analyze and make multinational corporations better known. This can provide reference for multinational corporations in conducting public diplomacy in the new era. Considering the background and trend of global governance and national diplomacy as well as the practical demands based on overseas business objectives and diversified public relations, multinational companies can help deepen economic and trade cooperation and international relations, promote positive interactions between corporate brands and national image and the realization of business sustainability, by taking advantage of the cutting-edge concepts, tools and methods of public diplomacy.
On the Dispute between Religious Discourse and Secular Discourse of Public Diplomacy
Sun Yulun & Wang Yiwei • 48 •
Public diplomacy, an imported product of the Western world, has its origin in strong religious features. Chinese people, having adopted its concept yet without taking in its religious part, have localized public diplomacy and developed it into a kind of public diplomacy with secular characteristics. The misunderstanding in the discourse of public diplomacy between China and the West largely stems from the difference between religious discourse and secular discourse. By studying public diplomacy’s religious origin in the West and its secular application in China, this paper analyzes the reasons underlying the dispute between these two kinds of discourses.
