Charhar Roundtable Meeting

Public Diplomacy and Sino-Japanese Relations

Han Fangming & Xu Qixin et al • 63 •

The year of 2018 is an important year in the development of Sino- Japanese relations and also a year of improving Sino-Japanese relations. The communication and exchanges between China and Japan have visibly increased. Meanwhile Sino-Japanese relations faces both opportunities and challenges. Presented here are views and ideas of several experts and scholars on Sino- Japanese ties, the development of Sino-Japanese public diplomacy and the future of Sino-Japanese relations.

Case Studies

The Role of Entrepreneurs in Public Diplomacy: A Case Study of Zhejiang Businessmen

Bu Yongguang & Li Xiaomin • 75 •

On the ancient Silk Road, merchants played an important role in the cultural exchanges between China and foreign countries and in the construction and dissemination of national image. In the new era, the Belt and Road Initiative has provided a broad platform for Chinese enterprises to “go global”, and entrepreneurs have become a new force for China’s public diplomacy. As active businessmen, Zhejiang entrepreneurs have collectively accumulated a lot of experience in the people-to-people communication between China and foreign countries, which provides beneficial enlightenment for the development of public diplomacy in China.

The People Diplomacy Concerning the Chinese Picture Book Museum of “Sandianshui” in Paris

Lu Xuan • 84 •

Overseas Chinese education has a long history, but due to the constraint of conditions, its previous operational model cannot fully meet the needs of modern society today. The “Sandianshui” Project in Paris, starting from the Picture Book Museum, not only tells about stories of China in Chinese, but also of the local people and local affairs in Chinese. It serves both overseas Chinese families and the French community. In a short period of time, it has established a completely spontaneous folk exchanges network of local communities. Overseas Chinese women are not only the targeted recipients but also the disseminator of Chinese education and Chinese culture dissemination. Their participation in the practice of people diplomacy is fruitful, and their unique role is indispensable.

Cambodian King Sihamoni’s Buddhist Diplomacy to China

Li Qinhe & Zhao Wei • 92 •

Since taking the thrown of Cambodia, King Norodom Sihamoni has actively pursued an independent, peaceful and non-aligned foreign policy and developed friendly relations with other countries. Sihamoni has made full use of Buddhist elements in his diplomatic activities with China, which has better built up Cambodia’s peaceful image and the king’s personal image of kindness and benevolence, thus enhancing Chinese people’s good opinions of Cambodia. We should respond positively to Sihamoni’s Buddhist diplomacy and give a full play to the positive role of Buddhism in public diplomacy.

Israeli New Media Public Diplomacy — A Case Study of the Official Weblog and Wechat Official Account of Israeli Embassy in China

Zheng Yulong • 99 •

Since the turn of the century, with the advancing internet technology, new media such as Weblog and Wechat have become new tools for governments to conduct public diplomacy. In recent years, the Israeli Embassy in China has been enthusiastically making use of its official Weblog and Wechat official account to shape public opinions and promote Israel’s image among the Chinese public so as to strengthen the nation’s cultural soft power. Studies on the current situation and features of Israeli new media public diplomacy can provide reference for China to perform such diplomacy of its own.

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