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发布时间: 2013-09-24
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An Integrated Communication of “Creative Britain”: the British Public Diplomacy Strategy toward China

Zhong Xin · 87 ·

Following the “Creative Britain” campaign in 2003, the British Council China has organized another major event: “Arts UK”. From the “Creative Britain” to “Arts UK” and its subsequent activities, the British public diplomacy strategy toward China has demonstrated a few notable features: an integration of information and resources to promote Britain’s leading brands; substantive interaction to deepen the Sino-British relations; following up major events to amplify the long term effect thereof.

Cultural Interaction Mechanism in the Fulbright Program

Li Li · 94 ·

A key feature of the Fulbright Program is its commitment to establish a nonofficial interactive relationship with fellowship recipients in the partner country. The efforts can bridge the gap between diverse values held by the civil society and the government’s foreign policy making, and promote a greater emphasis on public well-being and welfare in each country. This paper briefly discusses the cultural interaction mechanism in three flagship projects under the framework of China-US Fulbright joint doctoral program, with the aim to present the potentials and prospect of international educational exchange in the public diplomacy arena.

Mr. Ban Ki-moon and A Passion for Chinese Calligraphy

Zhou Bin · 99 ·

The author has forged a profound friendship with Mr. Ban Ki-moon due to a common interest in Chinese calligraphy. This personal experience illustrates the impact of an individual can exert in practicing cultural diplomacy, and the close relationship between Chinese calligraphy and the world culture. This case provides inspiration for those trying to bring out a better and more effective integration and mutual promotion of the traditional Chinese culture and the contemporary world culture.

Diplomatic History

China’s First NGO to Vist US: A Personal Experience

Xu Jiayu · 105 ·

In February, 1972, President Nixon’s visit to China opened the door for Sino-US relations. China’s first academic NGO sent to visit the US since then was a medical delegation. The exchange between medical communities from both countries was in fact people-to-people diplomacy. This significant “medical diplomacy” received a major success and caused strong and extensive echos from the American society. It was also an ice-breaking visit in the field of Sino-US medical exchange, which henceforth continued to grow vigorously and yield important results. Moreover, the delegates from both sides made their own contribution to advancing the medical exchange and improving the bilateral relation.

Book Review

Overseas Chinese: An Important Force for China’s Public Diplomacy -A Book Review on Conceptualizations and Practices of Transnational Asia

Wang Huiyao · 112 ·

Conceptualizations and Practices of Transnational Asia China Model, Ethnic Network, and International Relations (Liu Hong, Nanjing University Press, January 2013) starts with outlining controversies around the “China model”, and then moves to examine issues of overseas Chinese in the broader perspective of the “China model”, network of overseas Chinese, and public diplomacy. The book discusses the evolving relationship between overseas Chinese, China’s rise and China’s international affairs, and provides insight into studies of overseas Chinese and of China’s public diplomacy in the future.

Overseas Contributions

A Categorical Analysis of Public Diplomacy

R. S. Zaharna · 116 ·

Public diplomacy can be divided into four quadrants on the two dimensions: the state and the public. In Quadrant I, public diplomacy is both based on and led by the state; in Quadrant II, the center of public diplomacy switches from the state to the public; in Quadrant III, the basis of public diplomacy converts into the public; the Quadrant IV represents the challenge of “crisis public diplomacy” where the state is confronted with oppositional public interest stakeholders while the public still have control over public diplomacy. To understand the dynamics of oppositional public and develop strategy for the fourth quadrant is the most pressing issue for future public diplomacy.

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