“Chinese Dream”: Enhancing the Positive Impact of Public Diplomacy Gong Weiming · 25 ·
The essential meaning of the “Chinese dream” is to realize national prosperity and rejuvenation, bring about people’s well-being and a harmonious society where everyone can develop in a free and all-around way. The “Chinese dream” is concrete and appealing, conducive to rallying the Chinese people. The “Chinese dream” has demonstrated the direction for China’s reform and development, and its significance in advancing China’s public diplomacy is profound.
Promoting the “Chinese Dream”: China’s Diplomacy toward Africa He Wenping · 32 ·
How can the “Chinese dream” of realizing the national rejuvenation resonate among African people whose dream is poverty-reduction and development? How can these two dreams evolve and be fulfilled together depends on whether we can tell convincingly the story of China’s development, and the ways a prosperous China could help the relatively less developed Africa achieve its “African dream”. China’s own path of development and the assistance China provides to Africa’s prospect, seemingly two simple questions about development, carries substantial weight and deep meaning that need more attention. The successful promotion of the “Chinese dream” requires different actors, including the government, business, and NGOs, to play different roles in terms of communicating with the international community.
China’s Public Diplomacy: Origin, Challenge and Strategy
Yang Jiemian · 39 ·
How to draw lessions from the West in terms of practicing public diplomacy and addressing the new challenges posed by new media? We need to speak the truth in the first place, clearly stating the real situation and different opinions in the Chinese society. Secondly, it’s necessary to speak in plain language which is easy to understand and remembers so that everyone will act accordingly. Then we have to learn from our opponents. Last but no the least, we will carry on the CPC’s tradition to highlight and amplify the positive effect of publicity.
Non-Governmental Organizations Have Huge Potential in Public Diplomacy Ni Jian · 44 ·
China’s non-governmental organizations (NGOs) have created strong impetus for promoting public diplomacy because of their vigorous development and active engagement. In general, however, the NGOs have some weak points in advancing public diplomacy, which requires appropriate planning and coordination among themselves. Moreover, they need more support in terms of capacity building and their uniqueness and advantage should be brought into full play. The NGOs should also strengthen international exchanges to draw lessons from their foreign counterparts.
Promoting China’s National Image under the New Situation
Wen Jun · 50 ·
In recent years, China’s national image receives more criticism than recognition from the international opinion despite the fact that China’s influence on the world is continuously growing and so is its contribution. Facing the global communication flow dominated by the West, China needs new strategies to build an international environment suitable for its peaceful development. Public diplomacy is one among the most important strategies. The report delivered at the 18th National Congress of the CPC makes clear requirement that “we will take solid steps to promote public diplomacy as well as people-to-people and cultural exchanges”. A pressing task is to integrate different resources and coordinate various measures. Moreover, the work of public affairs is essential to successfully promoting public diplomacy and enhancing the nation’s image. It is also necessary to have a long-term vision and systematic approach with multiple channels to form synergy.